Area United Ways Unite to Raise Money to Support Area Children

“Show the Love for Kids” on Valentine’s Day 

WESTERN MASS, February 1, 2016 – United Way of Pioneer Valley, United Way of Hampshire County and United Way of Franklin County are collaborating for a new mobile giving campaign called “Show the Love for Kids.”

Aimed at smart phone donors, United Way’s Text-to-Give effort allow people to easily and efficiently contribute to programs that impact the lives of children in Franklin, Hampshire, and Hampden counties.

This year, more than 75,000 kids in our area will face hunger, over 5,000 kids will experience abuse and neglect and 7,000 third graders will struggle to read at grade level— and they need our help.

By texting the keyword HEART to the number 20222 via a cell phone, a donation of $10 will be made to your local United Ways and their programs that help kids. Centered around Valentine’s Day the $10 donation mobile giving campaign runs through the month of February and appears as a charge on a donor’s mobile-phone bill.

Jim Ayres, Executive Director of United Way of Hampshire County says, “At Valentine’s Day we take the time to show our love. Let’s take time to show the love to kids who are struggling and craving support for a positive future. As you get ready to make dinner reservations, buy flowers and pick up chocolates, also take the time to send a quick text message that makes a difference.”

“We are delighted to collaborate with our United Way partners on a great Text-to-Give initiative,” said Dora D. Robinson, president & CEO of United Way of Pioneer Valley “We hope our community will embrace Text-to-Give and make a big difference for children in the Pioneer Valley.”


*A one-time donation of $10.00 will be added to the donor’s mobile phone bill or deducted from the donor’s prepaid balance. Messaging and data rates may apply. All charges are billed by and payable to the donor’s mobile-service provider. Service is available on most carriers. Donations are collected for the benefit of United Way by the Mobile Giving Foundation and subject to the terms found at Donors can unsubscribe at any time by replying STOP to short code 20222; reply HELP to 20222 for help.

Debra Foley
Director of Development & Marketing
United Way of Hampshire County
413-584-3962 x 105

Mark Roessler
Marketing & Communications Manager
United Way of Pioneer Valley

Sandy Sayers
Executive Director
United Way of Franklin County



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